Assistant
Customer-facing product discovery, questions, comparisons, cart actions and post-purchase support.
Explore section ↓PRODUCT COMPARISON
Three products. Three focused growth jobs.
Assistant, Publisher and Translator are available today as focused WordPress products.
CAPABILITY COMPARISON
CapabilityAssistantPublisherTranslator
Primary outcomeHelp visitors find, compare and understand what you sellTurn research opportunities into controlled WordPress contentLocalize complete WordPress and WooCommerce sites
Primary userCustomers and website visitorsSite owners, editors and content teamsSite owners, agencies and localization teams
Where the work happensCustomer-facing assistant on your websitePrivate WordPress administration workflowPrivate WordPress translation workflow
Pages, posts and custom post typesUses selected content as trusted knowledgeCreates and publishes WordPress contentCreates linked native language versions
WooCommerceLive product discovery, comparison and buying guidanceUses products as optional site contextTranslates visible product content and preserves commerce data
Builders and custom fieldsIndexes supported visible contentPublishes clean WordPress-compatible contentPreserves structured layouts while translating supported text fields
SEO, slugs and mediaUses site knowledge for grounded answersCreates supported SEO metadata and article mediaTranslates supported SEO metadata, slugs and ALT text
Quality controlsGrounding, instructions and behaviour controlsResearch, review and publishing gatesGlossary, protected terms, validation and independent AI review
Background processingIndex refreshes and diagnosticsResearch, generation, queues and publication jobsCheckpointed translation jobs with retry and resume
Third-party AI usageCustomer connects a supported providerCustomer connects a supported providerCustomer connects a supported provider
Can run independentlyYesYesRequires Polylang, WPML or TranslatePress for language structure
AvailabilityAvailableAvailableAvailable
Best fitSales, service and grounded customer answersScalable, reviewable content operationsProfessional WordPress and WooCommerce localization
MAKE THE DECISION
Improve the customer journey.
Choose Assistant when visitors need grounded product and service guidance.
Build a stronger content operation.
Choose Publisher for research, planning, production and controlled publication.
Take the complete site into every language.
Choose Translator when pages, products, structured layouts and SEO must become native connected language versions without rebuilding the website.
Explore Translator ↗Assistant, Publisher and Translator are available as focused WordPress products. Choose the product first, then select the licence duration and website capacity.